Crypto Attention Equals Rotation While Quality Lasts

One thing I keep noticing in crypto is that attention is everything. Not fundamentals. Not roadmaps. Not even tech most of the time. Attention.

When attention flows into a narrative, money rotates. It does not even matter if the project is perfect. If people are talking about it, liquidity follows. When the attention fades, the capital rotates somewhere else.

That does not mean quality is irrelevant. It just means quality only gets rewarded while attention is there. A solid team and a real plan can extend the lifespan of a project, but even strong projects cool off when the timeline moves on.

You can see it every cycle. AI tokens. Memecoins. Layer 2s. RWA. The meta changes and capital rotates. The winners are usually the ones who understand that rotation is part of the game instead of fighting it.

For me the key question is not just “Is this good?” but “Is this getting attention right now, and can it hold it?”

Curious how others here think about it. Do you prioritize narrative and momentum, or do you just accumulate quality and ignore the noise?